Inoffensive is the tricky part.
I picked up a few bottles to give them a try. The Shiraz was harsh, and the Merlot was silly. I gave the Chardonnay credit for boldly showing its fruit and oak. On my next visit to New Hampshire I stopped by Walmart again to try a few more varietals. The Oak Hill display had been ransacked, leaving only a few cases of Muscatel and White Zinfandel. Perhaps the young couple had hosted a huge reception with guests from multiple continents. I walked away.
The experience sparked a theme for the next Boston Office tasting. How would a super-budget wine stand up as a banquet offering? We tested the idea with Trader Joe's house brand, Charles Shaw, which sells for $2.99. I chose the Pinot grigio and Merlot because they seemed compatible with a variety of entrees, and I had seen some favorable reviews. Other tasters provided the comparison wines, keeping them under $15 dollars a bottle. The intent was to see if it was worth saving a hundred (or several hundred) dollars per case to put a passable wine on the table.
This was a blind tasting. I decanted six wines and labeled them A through F. I was the only one who knew which was which. Here's what we found, sampling the whites first.
Wine B was Kirkland, Costco's house label, selling for $6.99. This had the light green color you would expect of a Pinot grigio, but I was immediately struck by a bubble gum aroma, later pinpointed as Necco Banana Splits. The fans found the taste light and gentle, but the detractors were put off by a bitter aftertaste.
Wine C was Zenato, a single-vineyard Italian grigio selling for around $10. This got a shrug, not giving much on the nose, although someone described it as uriny. The fans found it cheese-friendly with a refreshing acidity; the foes called it metallic, or worse, bland.
On to the reds. They seemed to offer more personality than the whites.
Wine D was the Charles Shaw Merlot. I spent a long time trying to pin down the aroma. The best I could come up with was "new football". Other descriptions ranged from coffee to mustiness. The taste responses covered a wide spectrum, from "distinct and lovely" and "sweet, desserty" to "almost skunk" and "I ain't drinking no effing Merlot!" The color could only be described as purple.
Wine E was Dynamite Merlot, selling for around $10. I was almost blown backwards by a smell of Windex and a taste to match. Yet taste is subjective; several participants marked this as their favorite, loving the "dry fruit, cherry, slate", raving "delicious, awesome" and "yum!"
(One note about our tastings: we don't have a spit bucket; we finish what we pour. Legibility started to decline as we were into our fifth wine, hence this comment: "Smells good, tastes too [smartsy? smaltzy? ginptsy?]". Perhaps "smoky".)
Wine F was from Josh Cellars, $15. There were many favorable responses, admiring the cherry and dried fruit flavors. There was a comment on the appealing color, and I noted a chewy mouth feel. The haters were put off by a low-tide smell and smoky taste, and found the fruitiness pushing toward mulberry.
The tally: Tasters were instructed to circle their favorite choices on a ballot and cross out their least favorite. Within each varietal I arbitrarily assigned 5 points for each first-place vote, zero for the least favorite and 2 points for the default second choice, splitting one point each if there was no "least favorite" indication. I make no claims about scientific method, but I held aside my own ballot as a biased judge.
The results:
Pinot grigio
A, Charles Shaw – 28 points (33, adding my vote)
B, Kirkland – 34 points
C, Zenato – 24 points (26)
Merlot
D, Charles Shaw – 23 points (25)
E, Dynamite – 31 points
F, Josh Cellars – 30 points (35)
The judgment: Get a Costco membership for your white wine, but pay a little more for your red. If you figure in my vote for the Charles Shaw Pinot grigio, you would not embarrass yourself with a trip to Trader Joe's.
There were some crashers at our tasting, one being Dearly Beloved – I Thee Red, a California blend with a floral lacework skull on the label. Novelty wines can be a hazardous minefield, but this one was juicy and highly drinkable. It would be a suitable wedding gift to an edgy couple with a macabre sense of humor. Otherwise, definitely offensive.
Joe M. at the Boston Office makes his own Mead, and he brought in an apple and cinnamon based offering called Landfall. As with his previous Orange/Mango Mead, there is some dark alchemy that transforms the end product into something "other". I spent much time with my nose in the glass trying to pin down the aroma; a consultant and I finally arrived at Saddle Soap. The flavor was honeyed without being throat-chokingly cloying, and there was a touch of pruniness that evoked Sherry. In all, very quaffable.
So great that you're doing this. Personally, I don't like the Charles Shaw wines. I do like other TraderJoe offerings. But I'm no connoisseur. There's a Cote du Rhone that I like very much and I find at Kappy's. T-Joes has a couple of whites that are very refreshing. Thanks for this fun review.
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